Seminar: Manage the Accelerating Amount of Software in Cars

Seating is very limited. Register below.

Automotive manufacturers need a more efficient and comprehensive solution to remotely manage the accelerating amount of software inside connected cars – from all of the ECUs to the infotainment system and telematics devices. The business reasons for updating software over-the-air are clear: reduce warranty costs, improve the customer experience and connect directly with customers without depending on dealers.

Join Red Bend Software as we discuss solutions for these challenges at a free seminar on September 27, 2013, at The Westin Hotel in Southfield. At the seminar, OEMs and Tier-1s will learn new ways to manage the accelerating amount of software in vehicles including the ability to update even the smallest ECU using proven firmware over-the-air (FOTA) updating and virtualization technology. In addition to Red Bend, the seminar will feature expert speakers from Strategy Analytics, TI, QNX and Vector.

Seminar Details:

Date: Friday, September 27, 2013

Location: The Westin Southfield Detroit


10:00-10:30 Registration / Continental Breakfast
10:30-10:35 Welcome
10:35-11:30 Roger Lanctot, Associate Director, Strategy Analytics
11:30-12:00 Yoram Berholtz, Director of Market Adoption, Red Bend Software
12:00-12:30 Robert Miller, North America Product Line Director,
Embedded Software Solutions, Vector
12:30-1:30 Lunch/Demonstrations
1:30-2:00 Andy Gryc, Automotive Product Marketing Manager, QNX
2:00-2:30 Brad Ballard, Marketing Manager, TI
2:30-3:00 Q&A Session
3:00-3:15 Conclusion/Prize Drawing/Thank you
3:15-4:00 Demonstrations


Red Bend reserves the right to approve registrations for qualified registrants.